Plumbing Owners Edge
For plumbing company owners

More calls.
More booked jobs.
Free for 14 days.

Google Ads, Meta ads, AI search, reviews, website, follow-up, even the books. We run whichever one you pick for two weeks at no cost. Then you decide.

Free for 14 daysNo card requiredText or call to start

77,218plumbing companies benchmarked
21median Google reviews
28.7%have no website
39 vs 6median reviews, website vs none
The free 14-day trial

Everything a plumbing company needs to get the phone ringing

Every service below is included in the 14-day free trial. Start with the one that hurts most.

Google Ads management

Search campaigns built around the jobs you want, with call tracking so you hear what you pay for.

Free for 14 days

Facebook and Instagram ads

Offers to homeowners in your zip codes, retargeting, and creative that gets replies.

Free for 14 days

AI search optimization

Structured pages, consistent listings and plain-language answers so AI engines recommend you.

Free for 14 days

Local SEO and Google profile

Categories, services, photos, posts and Q&A tuned to win the map pack in your area.

Free for 14 days

Website design and rebuilds

Fast, tap-to-call pages for every service and city you work in, built in about a week.

Free for 14 days

Social media management

A steady, on-brand posting schedule that makes the business look alive when people check.

Free for 14 days

Review generation and reputation

Ask-at-the-door scripts, automatic texts, tracking per tech, and replies to the bad ones.

Free for 14 days

Missed-call text-back

Every missed call gets a text in seconds, and every lead gets followed up until it answers.

Free for 14 days

Email and SMS campaigns

Seasonal offers and reminders to past customers, the cheapest jobs you will ever book.

Free for 14 days

Bookkeeping and financials

Clean books, categorized spend and a monthly P&L so you know which marketing pays.

Free for 14 days

Appointment setting

Trained callers booking commercial and property-manager appointments onto your calendar.

Free for 14 days

Analytics and reporting

One dashboard: calls, leads, cost per lead and booked jobs by channel, updated weekly.

Free for 14 days

Benchmark data

What 77,218 plumbing companies look like on Google

Computed from public Google Business Profile listings across 51 states, refreshed monthly. Read the full report.

77,218
plumbing companies in our Google Business Profile dataset
21
median review count
28.7%
have no website listed
34.3%
have fewer than 10 reviews

This site exists because plumbers get sold to constantly and shown proof almost never. Every week someone calls a shop promising "page one" or "50 leads a month" and asks for a contract before a single call has come in. We think that order is backwards.

So the rule here is simple. Every guide on this site tells you exactly what to do, with the numbers, whether or not you ever talk to us. And if you would rather have it done, you pick a service and we run it for 14 days free. No card. If the phone does not ring more, you owe nothing and you have lost nothing but a setup call.

What is on the site

The benchmark report is built from 77,218 public Google Business Profile listings of plumbing companies in 51 states. The median plumber has 21 reviews. 28.7% list no website at all. Plumbers with a website have a median of 39 reviews; plumbers without one have 6. Use it to see where your shop sits before you spend a dollar.

The guides cover the things that actually move the phone for a plumbing company: reviews, your Google profile, Google Ads that do not burn money on "plumber near me" at 3 a.m., missed-call follow-up, pricing that sells, and how to show up when someone asks ChatGPT for a plumber.

The missed-call calculator puts your own average ticket and call volume in and shows what unanswered calls cost you every month. For most shops it is the cheapest problem to fix and the most expensive one to ignore.

Who writes this

Steve Meitler edits the site. He has run growth campaigns for local service companies for years, plumbing shops among them, and builds the benchmark data himself from public listings. Read more on the about page.

Guides

Field guides for plumbing companies

1

Agency, freelancer or do it yourself: how a plumber should decide

What plumbing marketing really costs, the red flags in a pitch, which work to keep in house, and why any honest offer starts with proof instead of a contract.

2

The plumbing slow season plan: what to sell in the months the phone goes quiet

A month by month marketing calendar for a plumbing company, with the softener, maintenance plan and water heater offers that fill the dead weeks.

3

Pricing and quoting for plumbers: flat rate, good better best, and the drain special trap

How to present plumbing prices so homeowners buy the middle option, why the $99 drain special hurts, and how pricing decides what your marketing can do.

4

What a missed call costs a plumbing company, and how to stop missing them

Text-back, after-hours answering, speed to lead and the dispatch habits that recover the calls a plumbing company is already paying to generate.

5

The seven things a plumbing website has to do

Tap-to-call, real service pages, price ranges, speed and proof. What a plumbing company website must get right, and what you can safely skip.

6

How to get a plumbing company recommended by ChatGPT, Perplexity and Google AI

Homeowners now ask an AI assistant who to call. Here is what those systems read, and the plain changes that put a plumbing company in the answer.

All guides

Latest

From the blog

What the $99 drain special really costs a plumbing company

Run the numbers on the cheap drain offer: truck cost, upsell rates, the customers it brings and what to advertise instead in a slow month.

Local Services Ads are eating the plumbing search page

Google keeps handing the plumbing results page to Local Services Ads and AI answers. What that shifts for a plumbing company, and what to do this month.

Questions

Common questions

How many Google reviews does a plumbing company need?

More than the shops you show up next to. Across 77,218 plumbing listings the median is 21 reviews and 34.3% have fewer than 10. In most metros the shops winning the map pack have 100 or more; only 23.1% of plumbers are there. A realistic target is one new review per completed job day, asked for at the door. See the reviews guide.

What does a plumbing lead cost on Google Ads?

Between $40 and $150 per call in most US metros, higher for emergency and water heater terms in big cities. Shops that lose money on Google Ads are almost always running broad match on "plumber" 24 hours a day with no call tracking. The fix is exact and phrase match on service terms, ad schedules that match your answering hours, and call recording so you can hear what you are paying for.

Do I really need a website if I have a Google profile?

The data says yes. Plumbers with a website have a median of 39 reviews; plumbers without one have 6. Part of that is that serious shops do both, but the website is also where Google and the AI answer engines confirm you are real, what you do, and where. 28.7% of plumbers list no site. That is the easiest gap to open on your competitors.

What happens when I miss a call?

The caller phones the next plumber. Industry surveys put the share of missed calls to home service companies around a quarter, and a missed emergency call is worth the whole ticket. Missed-call text-back, which sends an automatic text within seconds, recovers a meaningful share of those. Put your numbers in the calculator.

More questions

Try any marketing service free for 14 days.

Pick anything we do. We run it for your plumbing company for two full weeks at no cost, then you decide. No card, no contract, nothing to cancel.

  • Google Ads management
  • Meta (Facebook and Instagram) ads
  • AI search optimization (show up in ChatGPT, Perplexity, Google AI)
  • Local SEO and Google Business Profile
  • Website design and rebuilds
  • Social media management
  • Review generation and reputation
  • Missed-call text-back and lead follow-up
  • Email and SMS campaigns
  • Bookkeeping and monthly financials
  • Cold-call appointment setting
  • Marketing analytics and reporting

Or tell us what you want to try and we will text you back.

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