Google Ads management for a plumbing company
A plumbing account lives or dies on two campaign types. Local Services Ads charge per lead, sit above everything else, and rank partly on review count, which matters when only 23.1% of plumbing companies have passed a hundred reviews. Search picks up what those miss: water heater replacement, sewer line repair, repipe, tankless install. Emergency clicks run $15 to $45 in most metros and a tracked emergency call lands between $60 and $150. Named-job leads run $45 to $110 with a bigger ticket behind them.
The mistake almost every owner makes is one campaign, broad match, every click sent to the home page. That buys "plumber salary" at $12 a click, and 3 a.m. clicks that ring a voicemail box. 25.6% of listings claim 24-hour availability and far fewer answer at 3 a.m.
After two weeks, working looks like 20 to 40 tracked calls, a search terms report you have pruned, and a cost per booked job you can say out loud. Not a lower cost per click. The Google Ads guide has the negative keyword list.