Social media management for a plumbing company
Social media does not generate plumbing calls at volume, and anyone telling you different is selling posts. What it does is close a loop. A homeowner gets your name from a neighbor, searches you, and looks at your Google profile and one social account to decide whether you are a real company with real crews. An account last posted to three years ago answers that badly.
Three posts a week is enough, and the material is already on your phone. The job you finished this morning. A new tech's first week. A five star review with a short thank you. A twenty second answer to a question customers keep asking. The mistake is stock photos of wrenches and holiday graphics, which reads as an outsourced account and earns no reach.
At two weeks, working means a schedule running without you, a month of content from your own jobs, and comments answered same day. Follower count is not the point. A homeowner finding a company clearly at work is.