Questions plumbers ask about marketing

More than the shops you show up next to. Across 77,218 plumbing listings the median is 21 reviews and 34.3% have fewer than 10. In most metros the shops winning the map pack have 100 or more; only 23.1% of plumbers are there. A realistic target is one new review per completed job day, asked for at the door. See the reviews guide.

Between $40 and $150 per call in most US metros, higher for emergency and water heater terms in big cities. Shops that lose money on Google Ads are almost always running broad match on "plumber" 24 hours a day with no call tracking. The fix is exact and phrase match on service terms, ad schedules that match your answering hours, and call recording so you can hear what you are paying for.

The data says yes. Plumbers with a website have a median of 39 reviews; plumbers without one have 6. Part of that is that serious shops do both, but the website is also where Google and the AI answer engines confirm you are real, what you do, and where. 28.7% of plumbers list no site. That is the easiest gap to open on your competitors.

The caller phones the next plumber. Industry surveys put the share of missed calls to home service companies around a quarter, and a missed emergency call is worth the whole ticket. Missed-call text-back, which sends an automatic text within seconds, recovers a meaningful share of those. Put your numbers in the calculator.

For emergency work, no. Nobody scrolls Instagram with a burst pipe. For water heaters, repipes, softeners, remodels and maintenance plans, yes: Meta ads with a specific offer to homeowners in your zip codes produce leads at $15 to $60 and retargeting is cheap. Details in the Meta ads guide.

The answer engines lean on the same signals Google does, plus clear text. A complete Google profile, consistent name and address everywhere, a website that states your services and cities in plain sentences, real reviews that mention specific jobs, and a few mentions on local sites. Our AI search guide walks through it.

It is public data collected at scale, so it is accurate to within a point or two, not to the decimal. Listings are deduplicated by Google place and refreshed monthly. Google does not publish this data itself, which is why we do. The method is on the about page.

Public Google Business Profile listings found through Google Maps searches for plumbing companies in every state. We store only the public business fields, never reviewer names or personal details.

Any one of the services we run, or several: Google Ads management, Meta ads, AI search optimization, local SEO and Google profile work, website design, social media management, review generation, missed-call text-back and follow-up, email and SMS campaigns, bookkeeping, and cold-call appointment setting. Setup, management and reporting are all included. Ad spend paid to Google or Meta, if you choose to run ads, is yours.

You decide. Keep the service at the monthly price we quote before the trial starts, switch to a different one, or stop. Nothing renews on its own and nothing is charged during the trial.

No. There is no card on file during the trial. We ask for access to the accounts involved and a 20-minute setup call.

Most services are live within 48 hours of the setup call. Google Ads and Meta ads need your ad accounts and billing in place; a website takes about a week to first draft.