Local SEO and Google profile for a plumbing company
The map pack is three listings and most plumbing calls come out of it. Ranking there is proximity, relevance and prominence, and only two are yours to move. Relevance is the profile: primary category set to Plumber, secondary categories for work you actually do, every service listed with a description, service areas that match where trucks go. Prominence is reviews and steady activity.
The common mistake is a profile filled in once years ago. 39.4% of plumbing listings show no hours at all, which tells a homeowner nothing at 8 p.m. 95.1% have a photo, so photos are table stakes. What separates a top-three listing is what happened this month: posts, new job photos, answered questions, reviews arriving weekly instead of in one burst.
At two weeks, working means the profile fully built out, geo-tagged job photos going up weekly, honest hours including weekends, and rankings measured from a grid across your service area rather than from your phone.