Website design and rebuilds for a plumbing company
28.7% of plumbing companies have no website on their Google listing at all, and plenty that do have a template brochure. The gap shows in the data: median reviews for companies with a site is 39 against 6 for those without. The site is not the cause of that. It is a marker of which shops run themselves like a business.
Your site has one job, on a phone, in a hallway, with water on the floor. Phone number at the top and tappable. A page for each money job with a price range and what moves it. Real photos of your trucks and crew, not stock. Reviews on the page rather than a link. Loading in under two seconds on cell service.
The mistake is a handsome home page and no service pages, so every ad click lands somewhere general. At two weeks, working means the site live, tap-to-call tracked, and six to nine service pages worth pointing ads at.