Email and SMS campaigns for a plumbing company
Every plumbing company is sitting on a list it does not use. Four or five years of customers, each with an address, an install date, and a water heater quietly aging toward failure. That list is the cheapest lead source you own. Email costs about a penny a send. Texts run a cent and a half to three cents.
The campaigns that work here are anniversary and seasonal, not newsletters. Water heaters at year eight, ten and twelve, with a replacement range. Drain maintenance before Thanksgiving. Pipe freeze prevention the first cold week. Membership renewals a month before they lapse. Sump pump checks ahead of spring rain.
The mistake is a monthly newsletter nobody opens. Nobody wants plumbing news. They want one reminder about the thing in their basement. At two weeks, working means your list cleaned and imported, your number registered for business texting, and one anniversary sequence running off install dates.