Plumbing Owners Edge

Blog

Short, useful posts for plumbing companies, published several times a week.

Google retired call-only ads. Here is what a plumbing company should run instead

Google has phased out call-only ads in favor of search ads with call assets. What that means for plumbers who relied on tap-to-call ads, and the fix.

2026-10-17

Most plumbing profiles do not show as open 24 hours. Fix yours before the first freeze

Burst pipes do not wait for business hours, but most plumbing profiles do not say they take night calls. What to change this week if you answer after dark.

2026-10-14

What to send after a water heater estimate, word for word

The homeowner said they would think about it. Here are the exact texts and the email to send over the next week so the job does not quietly go to someone else.

2026-10-11

Google is answering questions about your plumbing company now, using your reviews

Google has wound down the old Q and A box and lets AI answer customer questions from your profile, site and reviews. What that changes for a plumber.

2026-10-08

What the $99 drain special really costs a plumbing company

Run the numbers on the cheap drain offer: truck cost, upsell rates, the customers it brings and what to advertise instead in a slow month.

2026-09-04

Local Services Ads are eating the plumbing search page

Google keeps handing the plumbing results page to Local Services Ads and AI answers. What that shifts for a plumbing company, and what to do this month.

2026-08-28

Try any marketing service free for 14 days.

Pick anything we do. We run it for your plumbing company for two full weeks at no cost, then you decide. No card, no contract, nothing to cancel.

  • Google Ads management
  • Meta (Facebook and Instagram) ads
  • AI search optimization (show up in ChatGPT, Perplexity, Google AI)
  • Local SEO and Google Business Profile
  • Website design and rebuilds
  • Social media management
  • Review generation and reputation
  • Missed-call text-back and lead follow-up
  • Email and SMS campaigns
  • Bookkeeping and monthly financials
  • Cold-call appointment setting
  • Marketing analytics and reporting

Or tell us what you want to try and we will text you back.

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