Appointment setting for a plumbing company
Homeowner work comes to you. Commercial work does not. Property management companies, realtors, restaurant groups, HOA boards, small landlords with a dozen doors: those accounts are worth ten to fifty times a single service call over a year, and they get won by picking up the phone and calling them.
The work is unglamorous and the math is plain. A caller working a clean list makes 60 to 100 dials a day, reaches 12 to 20 decision makers, and books one to three appointments. Cost per booked appointment lands between $60 and $180 depending on the market. The pitch is availability: who do you call now, how fast do they show, and would you take a backup.
The mistake is having your best tech make calls between jobs. It never survives a busy week. At two weeks, working means a targeted list, a script your name sits comfortably on, and appointments on your calendar with notes.