Where New York's plumbing companies are
The largest concentrations of plumbing companies in our New York data are in Brooklyn, New York, Bronx, Staten Island, Rochester, Flushing, Buffalo and Yonkers. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Brooklyn.
The map pack in New York
The map pack is a three-slot race, and in New York it is won by review count and recency far more than by rating: 68% of New York plumbing companies are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 54 reviews and the 90th is 195. Those are the numbers to plan around, not the median.
The website gap in New York
36.5% of New York plumbing companies list no website on their Google profile, more than the national 28.7%. Nationally, plumbing companies with a website have a median of 39 reviews against 6 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
Hours and after-hours calls
36.5% of New York plumbing companies list themselves as open 24 hours. If you take after-hours calls, say so in your profile hours, because Google shows "Closed" in red on a profile that says it is closed. If you do not, list real hours and let missed-call text-back cover the gap, so the caller gets a reply instead of dialing the next name.
What to do first in New York
- Put up a real website if you are in the 36.5% without one. Service pages, city pages for Brooklyn, New York, Bronx, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 14-review shop past the New York 75th percentile (54) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where New York customers decide.
- Turn on missed-call text-back. Run the calculator with your own numbers to see what unanswered calls cost.
- Then, and only then, spend on ads. Pointed at a profile with 14 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.