Steven Von has spent the last several years running marketing for local service businesses: Google Ads, Facebook and Instagram, Google Business Profiles, websites, reviews and the follow-up systems behind them. The benchmark data on this site comes from a monthly pull of public Google Business Profile listings that he cleans, deduplicates and summarizes so owners can see how their trade actually shows up on Google. Every guide and post is written or edited by him. Nothing on this site is sponsored, and no numbers are invented: every figure traces back to the dataset or is clearly marked as an example.
How the numbers on this site are made
The benchmark figures come from 77,218 public Google Business Profile listings of plumbing companies across 51 states, pulled monthly, deduplicated and summarized. Every number in a guide or post is either drawn from that dataset or labeled as a hypothetical example. See the benchmark report and the method page.
Recent writing
- Google retired call-only ads. Here is what a plumbing company should run instead
- Most plumbing profiles do not show as open 24 hours. Fix yours before the first freeze
- What to send after a water heater estimate, word for word
- Google is answering questions about your plumbing company now, using your reviews
- What the $99 drain special really costs a plumbing company
- Agency, freelancer or do it yourself: how a plumber should decide
- Local Services Ads are eating the plumbing search page
- The plumbing slow season plan: what to sell in the months the phone goes quiet
Contact
Corrections, questions about the data, or press: text or call (346) 436-6274.